Travel rules › Italy

Can you bring snus and nicotine pouches to Italy?

Personal import: AllowedVerified 4 September 2026

Travellers may bring snus and nicotine pouches into Italy for personal use. From another EU country: quantities regarded as personal use are 800 cigarettes or 1 kg of smoking tobacco. From outside the EU: 200 cigarettes or 100 cigarillos or 50 cigars or 250 g of smoking tobacco duty-free per adult, plus other goods up to EUR 430 (air/sea) or EUR 300 (land). Selling nicotine pouches in Italy is legal with restrictions and selling tobacco snus is banned.

Allowance250 g
From another EU country: quantities regarded as personal use are 800 cigarettes or 1 kg of smoking tobacco. From outside the EU: 200 cigarettes or 100 cigarillos or 50 cigars or 250 g of smoking tobacco duty-free per adult, plus other goods up to EUR 430 (air/sea) or EUR 300 (land).
Nicotine pouchesAllowed
Sale in Italy: legal with restrictions
Tobacco snusAllowed
Sale in Italy: banned

Customs and penalties

Source: ADM 'Carta doganale per chi viaggia' (August 2026 edition). Nicotine pouches have no specific quantity allowance and fall under the general value allowance. A personal supply of snus is tolerated even though it cannot be sold in Italy.

Frequently asked

Can I bring nicotine pouches (ZYN, VELO) to Italy?

Allowed. Possession and use of nicotine pouches in Italy: legal. From another EU country: quantities regarded as personal use are 800 cigarettes or 1 kg of smoking tobacco. From outside the EU: 200 cigarettes or 100 cigarillos or 50 cigars or 250 g of smoking tobacco duty-free per adult, plus other goods up to EUR 430 (air/sea) or EUR 300 (land).

Can I bring tobacco snus to Italy?

Allowed. Possession and use of tobacco snus in Italy: legal.

Can I take snus on a plane to Italy?

Dry goods; no restrictions in carry-on or checked baggage.

Do I have to declare snus at customs in Italy?

Not if you stay within the personal allowance.

Other destinations

Sources

  1. Carta doganale per chi viaggia (edizione agosto 2026) – Agenzia delle Dogane e dei Monopoli (Customs, 1 August 2026; accessed 4 September 2026) ✓ verified
    “Quantitativi ammessi per acquisti effettuati fuori dall'Unione Europea. Prodotti del Tabacco: Sigarette 200 pezzi, oppure Sigaretti (massimo 3 g. ciascuno) 100 pezzi, oppure Sigari 50 pezzi, oppure Tabacco da fumo 250 grammi”

Information on SnusAtlas is compiled from legislation, government sources and reputable secondary sources, and is provided for general information only. It is not legal advice. Rules change; always check the official source linked on each page before you buy, carry or ship nicotine products. Nicotine is addictive. This site is for adults only.